ALAMELU is a brand founded by Radharaman Hari Kothandaraman, an engineer-turned-self-taught designer from a lineage of master weavers in India. Rooted in heritage and driven by innovation, ALAMELU merges traditional Indian weaving techniques with contemporary design, creating pieces for modern women around the world. Radharaman’s creations bring together delicately handwoven textiles and refined, modern silhouettes.
The brand champions timeless fashion, drawing inspiration from the lightness of spring and the vibrant spirit of India. Each collection reflects this duality—heritage and modernity, structure and fluidity, colour and calm. ALAMELU is designed for strong, independent women who value understated sophistication and seek versatile pieces. The collections feature handwoven fabrics, crafted in specialist mills and on artisanal looms, with natural fibres at their core.