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Allude men’s collection is a luxury brand specialized in authentic cashmere knitwear with a modern fit. Andrea Karg – the company’s founder and creative director – believes that this extremely fine fiber has the potential to break free from its conservative twinset niche and move into the luxury fashion segment.

Led by an extremely diverse array of colors, materials and, silhouettes, each new collection sees the brand’s DNA perfected further, moving towards smarter casual chic

Luxurious, desirable, confident and, unexpected – that’s the Allude look.  


  • Selfridges, London
  • Matches Fashion, London 
  • Le Bon Marché, Paris
  • Tsum, Moscow
  • Gio Moretti, Milano
  • Gente, Roma
  • Mimma Ninni, Bari
  • Gaudenzi, Riccione
  • Bruna e Rosso, Cuneo 

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