Allude is the go-to brand for high-end luxury cashmere knitwear.
The concept behind Allude is to turn delicately soft cashmere into feminine fashion wear and translate the material’s sensuality into modern and sustainable collections.
Andrea Karg – the company’s founder and creative director – believes that this extremely fine fibre has the potential to break free from its conservative twinset niche and move into the luxury fashion segment.
Luxurious, desirable, confident and unexpected – that’s the Allude look.
- Selfridges, London
- Le Bon Marché, Paris
- Tsum, Moscow
- Gio Moretti, Milano
- Gente, Roma
- Mimma Ninni, Bari