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Allude’s path to success begins in Munich in 1993 with an idea that is as simple as it is exciting: to turn delicately soft cashmere into feminine fashion wear and translate the material’s sensuality into modern collections.

One of the cashmere brand’s main challenges is the creative dialogue with the material that weaves its way through all of Allude’s designs. Led by an extremely diverse array of colors, materials and silhouettes, each new collection sees the brand’s DNA perfected further, moving towards smarter casual chic. This identity goes hand in hand with a drive for the highest quality. Based on stringent controls that are applied throughout the entire manufacturing process – from the raw wool right to the finished article – premium quality remains the crucial maxim.


  • Gente, Roma
  • Gio Moretti, Milano
  • San Carlo, Torino
  • Cenere, Bassano del Grappa
  • Eraldo, Ceggia
  • Matches, London
  • Harvey Nichols, London
  • Harrods, London
  • Le Bon Marche, Paris

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