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Allude is the go-to brand for high-end luxury cashmere knitwear.

The concept behind Allude is to turn delicately soft cashmere into feminine fashion wear and translate the material’s sensuality into modern and sustainable collections.

Andrea Karg – the company’s founder and creative director – believes that this extremely fine fibre has the potential to break free from its conservative twinset niche and move into the luxury fashion segment.

Luxurious, desirable, confident and unexpected – that’s the Allude look.


  • Selfridges, London
  • Le Bon Marché, Paris
  • Tsum, Moscow
  • Gio Moretti, Milano
  • Gente, Roma
  • Mimma Ninni, Bari

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