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Lutz Huelle

Lutz Huelle proposes his vision of rethought, diverted, reconstructed silhouette, to offer new styles in the most responsible way.

At the root of his work has always been one central question: “What is it that my friends want to wear?” 

The answer is a simple one: practical, functional clothes that also spark joy.

The brand is characterized by a modern, minimalist aesthetic, with a focus on detail and innovative construction techniques. At the origin of Lutz Huelle‘s creative offer, we find the idea of reusing existing clothes upcycling and reworking original jeans to give them a new life.


  • 10 Corso Como, Milano
  • Lane Crawford, Hong Kong
  • Boon the Shop, Seoul
  • Andreas Murkudis, Berlin
  • Rubaiyat, Jeddah
  • Reve de Renard, Copenhagen

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