Poupette St Barth is a brand founded by self-taught designer and free spirit, Poupette Giraud. Originally from Cannes, she fell in love with St. Barth upon arriving in 1979, and there began her journey: to bring her dream wardrobe to life and share it with other women.
Since 1995, the brand has embodied a distinctive Boho Chic style — a joyful blend of effortless elegance and freedom. Created by a woman for women, it offers a full collection of luxury resort wear that is instantly recognizable.
Today, Poupette St Barth is an international brand, available in over 220 points of sale worldwide, including its own boutiques — with the flagship opening in Gustavia, St. Barth in 2000 — as well as prestigious retailers like Saks Fifth Avenue and online platforms such as MyTheresa.
The logo, inspired by the exotic scent of the frangipani flower in Poupette’s garden, symbolizes beauty, femininity, and new beginnings — the essence she shares with every woman who wears her creations.